Kriti Sanon Joins Dreame Technology as Its First Indian Brand Ambassador
Dreame Technology, a company that manufactures smart home appliances, has announced Bollywood actor Kriti Sanon as its first official brand ambassador in India. The announcement marks a new phase in the company's India strategy, as it looks to expand its reach in one of the world's fastest-growing markets for smart consumer products.
The partnership is expected to support Dreame's positioning in the home tech space, particularly as Indian consumers show increasing interest in intelligent cleaning and grooming solutions. The company, which offers a range of robotic vacuums, cordless stick vacuums, and personal care tools, has said that Sanon will feature in all major promotional campaigns across digital, print, and television platforms.
According to Manu Sharma, Managing Director of Dreame India, the decision to bring on a celebrity face like Kriti Sanon is part of the company's broader attempt to build brand awareness and connect with younger, tech-savvy households. “Her modern lifestyle and familiarity with technology aligns with what Dreame wants to represent in India,” Sharma said.
Dreame's product range includes hands-free robotic vacuum cleaners, wet-and-dry vacuums, and personal grooming tools such as high-speed hair dryers and styling devices. The brand claims that its offerings are designed for ease-of-use and efficient performance, with a focus on day-to-day convenience. All products are available on Amazon India.
In a statement, Kriti Sanon said she was pleased to be associated with a brand that supports smarter ways to handle daily chores. “My schedule is packed, and having tech that helps take care of everyday tasks is a game changer,” she said, referring to the company's smart appliances.
With this move, Dreame Technology joins a growing list of home appliance brands turning to celebrity endorsements as a way to break into competitive segments. The company is currently focusing on expanding its footprint in urban Indian markets where demand for automation and connected home devices is on the rise.
