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Shopping Local Now Easier With Google's New Search Engine Features

Google has introduced new features and filters in the shopping category, making online shopping from local markets more easy and accessible. The features come at a time when there has been a surge in the number of online shoppers, due to the coronavirus pandemic.
By: Vaibhavi Mishra
Updated: Sep 18, 2020 19:20 IST
Highlights
  • "Near Me" filter now available to screen neighbouring local stores
  • Google will also show if the store offers in-store or curbside pickup
  • Sellers need to create/update their Google My Business profiles
Shopping Local Now Easier With Google's New Search Engine Features
Google's new features will allow shoppers to check if a local store offers curbside or in-store pickup

Online shopping, in the last six months, has observed a huge surge in the number of consumers like never before, thanks to the coronavirus pandemic. In fact, the sellers too are taking to the virtual world alike. Google, like always, decided to throw in a set of new features and updates to make the process easier. The shopping category on Google has been refined to make shopping from the locals much easier. A hike in searches for “curbside-pickup” and “safe shopping” is what motivated Google. 

India, which has especially been rooting for the locals through its “Vocal for Local” campaign, is likely to welcome the updates warmly.

Filters For Local Availability

Users can now specifically search for products available in nearby stores. They can either search for the product by adding “near me” or “nearby” in the search bar or can alternatively select “near me” filter in the shopping tab, which narrows down the retail range to neighbouring stores. The opening hours, distance, and an all comprehensive list of items available in a particular store along with their price tags, reviews and other relevant information will be available. Users can also check if the store provides the facility for curbside pickup, delivery and/or in-store pickup.

Customers will now be able to compare respective stores easily, by previewing the in-stock items that the user is searching for.

Additionally, the updated shopping section will now also provide customers with a link to call the business for the required item. This feature might come handy in case the item may sell-out soon and the customer wants to book the same. A navigation link to quickly reach the store, too, is on the platter. It'll open directly in Google Maps. 

Google has invited businesses to update their Google My Business profile or create a new one if they haven't already and verify or add the relevant information regarding the store as well as its products. Sellers can also upload their local product feed through Google Merchant Centre. 

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