Snapchat+ Achieved 4 Million Paying Subscribers Within First Year!
Social media company Snap Inc announced on Thursday that its subscription service, Snapchat+, has reached a milestone of 4 million paid subscribers since its launch in June last year. Additionally, in May of this year, the popular visual messaging app Snapchat revealed that it had exceeded the impressive benchmark of 200 million monthly active users in India.
Snapchat+ gives subscribers access to exclusive and pre-release features, and costs $3.99 a month. The company said paid users got a first look at new offerings such as Snapchat for Web and its AI powered chatbot, My AI.
My AI, built using startup OpenAI's ChatGPT technology, can help users with everything from writing poems to searching for information. The chatbot can be invoked to respond to questions in conversations between friends on Snapchat.
Shares of the photo messaging app-owner rose about 1% to $11.73.
In May of this year, the visual messaging app Snapchat announced that the platform had surpassed the 200 million monthly active users mark in India, with 120 million of them actively engaging with content on the platform.
The company on the occasion also announced the launch of an experimental AI-powered chatbot customised for Snapchat, My AI, that can recommend birthday gift ideas, plan a trip for a long weekend or even suggest a recipe for dinner.